Todo WhalePress kit
In one line
Todo Whale is the to-do list that cheers you on: every task you finish lights up a little world for Todo the whale, and a missed day never punishes you.
About
Todo Whale is a to-do app for iPhone with everything a real to-do list needs (lists, tags, repeats, reminders, notes and steps), built around one idea: starting should feel good. Finish a task and a spark flies to Todo, the whale, and becomes a light in its world: a jellyfish, a coral, a glowing kelp tower. Forty lights fill a scene, you get a postcard, and Todo swims on to a new place.
It's made for people who find it hard to start. Any task can start with just two minutes. Pick for me chooses a task that fits your time and energy. Breaths cover a missed day, so there's no streak to lose. Every mechanic is built on published research on motivation and procrastination, and the website lists the studies behind each one.
Fact sheet
- Name
- Todo Whale: To-Do List & Tasks
- Tagline
- To-do list that cheers you on
- Platform
- iPhone, iOS 18 or later
- Languages
- English, Spanish, German, French, Italian, Portuguese (Brazil), Japanese, Korean
- Available on
- The App Store
- Price
- Free, no ads in the app
- Whale Plus
- $4.99/month, $39.99/year (7 days free), $99.99 lifetime (USD)
- Made by
- Todo Whale, an indie team in Canada
- Website
- todowhale.com
Key features
- A world that fills as you finish: three worlds (The Deep, The Sky and Candy) where every task becomes a light
- 2 minutes: a short start for any task, and the Dive, a focus timer with planned breaks
- Pick for me: picks a task that fits your time and energy, and says why
- Breaths instead of streaks: a missed day is covered automatically, no guilt
- The one you're avoiding: mark it, finish it, earn a brave light worth half as much again
- Let it go and Close the day: gentle ways to drop, move and plan what's left
- Messages in a bottle: 24 notes from Todo that drift in as you go
- A whale that grows up: five stages from calf to elder as your level rises
- A new widget scene every day on the Home Screen
- Smart Whale (Plus): say everything on your mind and it becomes tasks
- App icons (Plus): six more Home Screen icons, including Midnight, Bubblegum and the Tail in three colors
- Safe and secure: no ads in the app, and your tasks stay on your iPhone and in your own iCloud
From the team
Todo Whale is made by a small team, slowly and with a lot of care. We'd love for you to give it a try, because we truly believe Todo can make your days lighter and help you reach the things you're working toward.
The science
Each feature is paired with the published study behind it, from implementation intentions (Gollwitzer & Sheeran, 2006) to the fresh start effect (Dai, Milkman & Riis, 2014). See the full list with links on our website.
Images
Free to use in coverage of Todo Whale. Please don't change the art or the whale.
Contact
For interviews, review access to Whale Plus or anything else, write to hello@todowhale.com.